The Amgen Tour of California is America's largest Tour de France style cycling event, and it is coming to Lake Tahoe May 15-22, 2011. This event is sponsored by Amgen's Breakaway from Cancer® initiative and it promises to be a spectacular gala of professional team cycling, charity auctions, fine dining, and festivities. The tour will bring an important boost to the local economy for those businesses that are prepared for the large influx of visitors and the opportunities that the influx will provide. The North Lake Tahoe Chamber of Commerce is a valuable resource for learning more about the tour and the Amgen Week of kickoff events that are scheduled to begin on May 5th, Cinco De Mayo. Local businesses participating in the kickoff week events include: Hardrock Cafe, South Lake Tahoe, CA; Blue Agave, Tahoe City, CA; Crystal Bay Club Casino, Crystal Bay, NV; and Cottonwood Restaurant, Truckee, CA.
Sheri Diehl, President of Sierra Custom Signs, Inc., is one local resident looking forward to participate and contribute to the Team Presentation silent auction for charity event. She is also eager to work with the other local businesses by providing custom signs, window graphics, banners, vehicle wraps, decals, and other custom graphics and displays for promoting local business products and services.
One important way that Sierra Custom Signs has aided local businesses is with custom vehicle wraps. This is a valuable way for a business to advertise products and services. It's like a traveling billboard but without the red tape, time, and cost involved in procuring municipality approvals and permits. A vehicle wrap can be anything from a simple decal to an elaborate photo-realistic graphic wrapped over the entire vehicle. The wrap can be permanent or temporary, and it can be a work of art of a more utilitarian design with eye-grabbing appeal.
The Amgen Tour of California is expected to draw up to 40,000 visitors to the Lake Tahoe California region, and is the largest sporting event to hit Lake Tahoe since the 1960 Winter Olympics. If you are a local business, be sure to contact Sierra Custom Signs to learn how we can be of service in maximizing your business with signs and graphics. If you are a sponsor or business attending from out of town, we are available to assist with any pre-planning, last minute, or emergency requirements you may have during your stay. Call us at (775) 823-9699 for information about our complete range of products and services for your business.
