Friday, January 14, 2011

Sierra Custom Signs Banners Economically Promote Business


The digitally printed banner is an effective type of advertising signage that is great for special events, announcements, tournaments, attractions, and festivals. Printed banners have been used in many forms for decades, but today, due to the availability of a large choice of materials and due to significant advances in digital printing technologies, this type of sign can be highly appealing and economical to produce.
Banners are commonly used to advertise or announce the availability of a new product or service, to temporarily mark or identify a location such as an exhibit at a trade show, or to mark and promote indoor events or outdoor events such as farmer markets, cook-offs, rodeos, boat events, and car events. Modern day banners are produced on vinyl, biodegradable (green option) vinyl, and on flag-like, mesh, perforated, and cloth materials that can be printed in a variety of vibrant colors and with high-resolution graphics. The vinyl banner material can have a matte or glossy finish. Banners can also use reflective vinyl cut to specific shapes and digitally printed with contrasting colors for evening or low-light visibility.

Indoor banners can last for years, and outdoor banners can last a year or more dependent on wind and weather (wind slits can be added for high wind locations). Banner sizes range from a few square feet to the size of a multi-story building. Banners are custom designed and fabricated, and a variety of options can be incorporated in the design (retractable, framed, taped or sewn hems, grommets, pole pockets, etc.) to allow mounting to the intended surface or structure. Banners are also available single- or double-sided, are tear and curl resistant, and can have a fire resistance rating. Banners come in varying weights. Most often, vinyl banners are digitally printed on light weight 10 ounce material, or on medium weight (typical) material of 13 ounces, or on a heavy duty weight material of 16 ounces.


The banner message and visual design are only limited by your imagination. Large format digital printers are capable of printing photo-quality images and graphics. Basically, any graphic or image you can produce can be digitally printed onto a banner. In addition, colored, metallic, or reflective materials can be precision cut to any shape in order to achieve a visual effect. The inks used to print banners have a long life, brilliant color, and are resistant to fading from ultra-violet (sunlight) exposure.
Digitally printed vinyl banners are easy to care for. You simply use a damp cloth and a mild soap if needed. If your banner has cut vinyl applied to it, always roll the banner with the graphic facing outward. If your banner is digitally printed it is best to roll the banner with the digital print facing inward to protect the printed surface from excessive scratches. NEVER fold your banner.

Sierra Custom Signs designs, fabricates, and installs indoor and outdoor signage that includes banners, car graphics, boat graphics, decals, and more! We offer creative design services including logo and graphic creation, and we have a great blend of experience and expertise in sign making, marketing, promotions, and events. We strive to build strong  working relationships with our clients. Whether you have a fully developed concept for your banner or sign, or you want creative input on how to best promote your products or communicate your message, we offer the very best quality and service, and we guarantee our workmanship. Call us at (775) 823-9699 for information or to discuss your project.